Beakers & Banter

This Instagram Reel mini-series was created for the University of Iowa’s Department of Chemical & Biochemical Engineering to humanize faculty and build student engagement. Each reel highlights a number of professors answering the same question, with topics ranging from research motivations to career advice. I developed the visual system, ensured brand consistency, edited each video, and added accessible closed captions to meet university standards. The series balances academic insight with personality, making chemistry a little more conversational.