Music Campaign Project: Lil’ Peep

Lil’ Peep Music Campaign is a conceptual branding project developed around an artist whose style contrasts with my previous work. Focused on Lil Peep’s raw, genre-blending sound and emotional edge, the campaign embraces a darker, grungier aesthetic with deliberate use of soft pink tones drawn from his Crybaby era—reflecting the vulnerability and contrast central to his identity. The project includes a vinyl record, concert ticket, promotional poster, and custom crewneck sweatshirt. Each track title on the back of the vinyl is hand-lettered to reflect the tone and mood of the song, adding an expressive, personal layer to the design.